Aside from increased visibility and the ability to pay only for users who actually view a website, PPC has several other unique benefits.
Rapid results: Organic SEO practices can take some time to yield results because an improvement in ranking will not occur until after the search engine spiders crawl the website again. A PPC campaign, on the other hand, can be implemented very quickly. One the keywords have been bid on and the arrangements with the hosting site have been finalized, a PPC campaign will be instantly up and running.
